Working closely with the Anew Climate's Environmental Products business unit, the Communications Director role leads proactive communications strategy and media outreach to drive brand awareness, support sales activities, and increase understanding of the role carbon projects play in mitigating climate change.
To ensure seamless information sharing, this role has a direct working relationship with the Environmental Products President, including the sales and leadership teams, while directly reporting to the Chief Communications Officer.
Requirements
Job Duties and Responsibilities:
Develop and execute PR and Marketing strategies to help achieve business goals and raise brand awareness.
Drive media strategy. Develop proactive press strategy and cultivate and sustain effective working relationships with journalists
Write high-quality, engaging content across various formats (website, social, whitepapers, video scripts, infographics, webinars, thought leadership, collateral, press releases, talking points, FAQs, and blogs) that both explain and promote the Environmental Products business unit
Maintain consistent brand voice and messaging across all platforms
Respond to crises or challenging situations quickly and professionally
Work closely with the commercial team to create marketing programs that support business growth, including podcasts, webinars, gated content, and digital campaigns
Develop and implement a content distribution plan to ensure content reaches the right audience through various channels
Requirements:
8+ years of proven working experience in digital marketing in a corporate or agency environment
Experience in forestry and/or forest-based carbon projects or adjacent industry required
Former journalist or experience in PR agency or corporate environment is highly desirable
Excellent writing skills
Exemplary verbal communication skills and problem-solving capabilities
Strong project management, multitasking, and decision-making skills
Ability to develop strong, positive, and constructive relationships
Demonstrated ability to manage budgets
Advanced knowledge and understanding of social media tools and Microsoft Office Suite, including SharePoint
Bachelor’s degree in communications, marketing, journalism or a related field
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