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Publix Super Markets, Inc.
Lakeland, Florida, United States
3 days ago

Description

Consumer Insights Project Managers (CIPM) execute custom research studies from conception through final presentation. This includes designing and managing quantitative and qualitative primary research studies and providing analysis of customer perceptions and behavior. This analysis and reporting enables Publix to develop and refine strategies to meet customer needs, increase customer satisfaction and loyalty, and maximize sales and profits. The Consumer Insights Project Managers report to the Manager of Consumer Insights.

Additional responsibilities include:

  • leading the design and development of assigned consumer insights research projects from project scope development through presenting research results
  • providing secondary support on consumer insights research projects that are led by another Consumer Insights Project Manager in order to assure the accomplishment of key milestones and delivery against the project scope
  • serving as a department resource, Subject Matter Expert (SME), and primary contact on consumer research studies
  • establishing research methodologies, study specifications, procedures, and necessary tools for identifying, vetting, selecting, and managing external research suppliers to ensure projects are completed on time, on budget, and in accordance with project specifications and Publix’s research standards
  • monitoring secondary research sources and integrating findings for consumer trends, industry trends, brand/product/category developments, and competitive intelligence
  • dedicating time to Marketing innovation and quality improvement
  • managing special Marketing related assignments


Requirements

Required Qualifications :

  • Bachelor of Science Degree in Business, Marketing, Economics, Sociology, Mathematics, Statistics, Anthropology, Psychology, or equivalent experience
  • at least two (2) years of experience working in primary consumer research project management or analysis/reporting
  • knowledge of various research methodologies (qualitative, quantitative, observational, etc.), their relative strengths and weaknesses, and what type of research objectives they are appropriate for investigating
  • knowledge of the primary research process
  • knowledge of statistics, quantitative methods, and data analysis (including descriptive, multivariate, and nonparametric statistics)
  • knowledge of sampling theory
  • knowledge of questionnaire design and question wording
  • knowledge of project management disciplines and process project management skills
  • knowledge of the secondary research process and methods
  • knowledge of business and technical writing, reporting, and data summarizations
  • knowledge of data sources available to the Consumer Insights and Marketing Analytics teams for analyses and reporting (past primary data, Lexis-Nexis, Scarborough data, scan data, demographics data, Market Track, etc.)
  • knowledge of statistical software (SPSS, MiniTab, SAS, or R) and statistical functions in Microsoft Office program (Excel)
  • knowledge of Continuous Quality Improvement (CQI) Processes
  • quantitative and qualitative data analysis skills
  • analytical and critical thinking skills
  • ability to work independently with minimal supervision
  • strategic thinking skills
  • excellent written and verbal communication skills, and presentation skills including presenting findings to executive management
  • training and teaching skills
  • persuasion an negotiation skills
  • professionalism and strong interpersonal skills
  • teamwork and collaboration skills
  • budgeting skills
  • ability to be flexible and adaptable
  • ability to travel (up to 50% during certain times) and stay overnight to attend training, as well as observe or conduct primary research for competitive and/or Publix store visits. While travel for fieldwork can be heavy at times, on average the position requires between 10%-20% travel
  • ability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines

Additional Required Qualifications :

Willingness to work in the department's office location at Publix corporate headquarters in Lakeland, Florida at least 3 days a week.

Preferred Qualifications :

  • Master’s Degree in Business, Marketing Research, Economics, Sociology, Mathematics, Statistics, Anthropology, or Psychology
  • three (3) or more years of experience working in primary research project management and analysis/reporting preferably in a business (non-academic) setting
  • one (1) or more years of supplier management experience
  • one (1) or more years of experience in retail, restaurant, or consumer packaged goods industries
  • Marketing Research organization membership (Marketing Research Association, American Marketing Association, etc.)
  • Professional Researcher Certification (PRC)
  • Microsoft Access

Job Information

  • Job ID: 59387066
  • Location:
    Lakeland, Florida, United States
  • Position Title: Consumer Insights Project Manager - Marketing
  • Company Name: Publix Super Markets, Inc.
  • Job Function: Market Strategy Manager
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 2-3 Years
  • Required Travel: 10-25%
  • Salary: $73,840.00 - $111,345.00 (Yearly Salary)

Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. We are privately-owned, hold no long-term debt, have avoided layoffs, and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop.

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